Ain’t Your Consumer

I would be much more into Jennifer Lopez’s feminist anthem, “Ain’t Your Mama“, if the excellent nod to Network in the opening wasn’t interrupted with the most blatant product placement I’ve ever seen outside a soap opera. I understand the need for TV shows to increase profitability with integrated advertising. But WTF, J.Lo? Someone explain the need for a wealthy, powerful pop star to (not subtly) hawk Lavazza in a music video? Soaps are really struggling (largely bc of the hegemony of masculinity, btw), so I get that. But, J.Lo? Wtf wtf wtf???😟

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